Why I Walked Away From BootayBag

To My BB Girlies,

Thank you. You believed in me, supported me, and together, we created something far greater than a brand—you built a movement with me that changed my life forever. What started as a survival mechanism became a dream, and that dream became my reality. For that, I will always be deeply grateful.

When I made the decision to leave, I couldn’t explain why. Legal constraints and the complexities of closing BootayBag kept me silent. In that silence, I may have let you down, and for that, I am sorry. Today, I want to share my truth.

BootayBag wasn’t just a brand; it was a reflection of who I was at 24. I was handwriting notes, packing orders, and filling a personal want, never imagining the community it would grow into. What began as a $300 hustle turned into something that impacted so many lives—including mine. But along with the beauty of success came the hard truths it often hides.

Why I Left

The Pressure of Growth

Scaling BootayBag came with a cost. Creativity and connection were replaced by spreadsheets and margins. My strengths—designing, community-building, and product development—were sidelined by back-to-back meetings. It stopped being about the heart of the brand and became about pinching pennies. That didn’t sit right with me.

Relentless Competition

Every time we launched a best-seller, it was knocked off almost immediately by fast-fashion giants like Temu and Amazon. Competing against these powerhouses drained resources, joy, and meaning. To stay in the game, I would have had to compromise on quality and ethics—something I wasn’t willing to do.

The Dark Side of Social Media

In the beginning, BootayBag thrived on authentic connection. Social media was raw, real, and the heartbeat of our community. But as platforms evolved into monetization machines, that connection became transactional. The joy of creating was buried under algorithms, ads, and criticism.

Economic Shifts

The pandemic forced us to rethink everything. Tariffs, economic uncertainty, and rising costs made it clear that continuing would require sacrifices that no longer aligned with my values. Reinventing myself and the brand had become a constant, and I realized I didn’t want to keep fighting a battle that didn’t feel right.

Navigating the Transition

Leaving BootayBag wasn’t just emotionally heavy—it was logistically exhausting. Liquidating assets, navigating partnerships, and saying goodbye to a team that felt like family took everything I had. I know some of you may have felt left behind, and while that was never my intention, I understand how it may have seemed that way.

BootayBag was always about connection, and stepping away felt like tearing apart something I had poured my heart into. Dear Little Me is my way of finding that connection again. It’s a space to rebuild something real and authentic—not just for me, but for every woman who has ever felt like she’s navigating chaos alone.

Right now, I’m writing without a roadmap, and honestly, it feels amazing. For the first time in years, I’m creating for joy—not tied to an Excel sheet or an end goal. It’s messy and imperfect, and that’s the point.

That’s what I hope for you too: do the things that light you up. Not because they’re perfect, not because they’re productive, but because they fill your soul. Let the mistakes happen. Let it be messy. And above all, keep going.

A Legacy Left Behind

Looking back, I’m blown away by what we accomplished together. We shipped over a million pairs of undies, filled Taylor Swift-sized stadium memberships every month, donated hundreds of thousands of underwear to women’s shelters, and even walked away from Shark Tank with multiple offers. Some of you received up to 192 pairs of BootayBag undies over the years.

& Other Things

For clarity: no subscriptions will be processed, and all pending orders have been terminated. No action is needed on your end.

With love and gratitude,